by Jeroen Pertijs___ To answer this question, you should ask yourself two important questions: Who are my (potential) customers? What’s possible at my containerfields?   Profile your customers To determine who your customers are, you have to make a profile of them. How? Follow these...

by   Jeroen Pertijs___   Renewing your assortment isn’t your goal, it’s part of the strategy to reach your goal: “Growing your business.” By improving your assortment regularly, you’ll keep the attention of your customers and attract the attention of future customers.   Your...

by   Jeroen Pertijs___ As a grower of garden plants you should ask yourself this question every year. Use your customers to answer this question. To determine your assortment, make the following considerations: Who are my customers? Who are the customers of my customers? Who could...

by Jeroen Pertijs___ If you’re a grower of half standard trees and –shrubs in container, you have to buy young plants / semifinished plants that you can grow further and eventually sell to your customers. As you might know: selling your products needs a lot of effort, but buying your supplies...

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